March Madness is a time when the entire nation becomes obsessed with college basketball.
I collaborated with the Social Media and Marketing teams to create a campaign concept
that would capture the vibe and energy of the tournament in a unique and visually impactful way.
Summer is the season of fun, warmth, and adventure and as a designer, I wanted to create a campaign that would capture the essence of summer in a visually impactful way. My concept for the campaign was to feature bright popping colors and bold typography that would evoke feelings of happiness, excitement and positivity.
To develop my concept, I researched the most popular summer trends, colors and typography. I noticed that bright popping colors and bold typography were widely used in summer campaigns, but I wanted to take it a step further. I wanted to use these elements in a way that would make the campaign stand out.
July is the month of beach trips, sunbathing and sea waves, and as a designer, I wanted to create a campaign that would capture the essence of summer beach vibes in a visually impactful way. My concept for the campaign was to feature a model in beachwear and sunglasses, and design that included waves and a teal gradient for the background.
To develop my concept, I researched popular beach trends and imagery, and looked at how they were used in previous beach campaigns. I noticed that beach imagery often includes models in beachwear and sunglasses, but I wanted to take it a step further. I wanted to create a design that would be unique and visually striking.
I used a combination of beach imagery, a teal gradient and a playful typography to create a cohesive and impactful campaign that captured the essence of summer beach vibes. The model in beach wear and sunglasses symbolized the summer beach vibes, while the waves and teal gradient added a summery and energetic touch to the campaign.
Animation & Motion for Social Content
Mayvenn Get the Look was an animated video series that gave customers and viewers the product breakdown of our hottest looks. I developed the "Get the Look" branding and did the motion graphics for this creative.
I added the motion to these two social marketing ads.
Print Design
Project: Lookbook
I designed the layout for the Mayvenn lookbook for our hairstylists and customers to highlight and our product offerings.
