As a designer, my goal is to create designs that align with a company's messaging and drive results.
When I learned about Loop, a car insurance company that uses technology to
create equitable insurance for all, I was excited to develop content for a company
that was so mission-driven and forward-thinking.
I noticed that Loop heavily uses illustrations and often shares tips on car safety and care
on their social media platforms. With that in mind, I proposed a content idea for Instagram
that would align with the company's mission and values while also capitalizing on the opportunity
to promote car care during National Car Care Month in April.
I did a deep dive into the topic, researching various articles about getting your car ready for spring
and identified 3 reoccurring themes. I then broke these themes down into bite-sized tips
and accompanied them with illustrations that match their brand identity and are both informative and engaging.