Creative Direction Group

Learn how I used research, analysis, and my understanding of audience demographics to create a comprehensive list of content ideas for a web series.

Creative Direction Group (CDG) is a full-service media company that strategies in all mediums of videos

from: Scripted, Documentaries, Lifestyle, and Digital Content

PROBLEM

CDG was releasing a new web series and wanted to use social media to engage their current audience and attract new viewers

GOAL

Develop a content strategy and create assets to help grow their online presence

Research: Content & Anatomy Variation

I did a deep dive into TV shows with similar audiences and compiled and categorized content examples as well as the anatomy of their content to develop a list of marketing requirements for CDG.

Branding Assets

I designed YouTube covers and endcards.

Social Content

I designed creative for the season premiere launch as well as show announcements, live Q&A's, quote card, and milestones and achievements.

Accomplishments

Both Pillow Talk and Tough Love were nominated for Emmys.

Pillow Talk was picked up by BET+

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