As a graphic designer, I understand the importance of creating visual content
that aligns with a brand's messaging and voice while also looking for ways
to take existing content and give it a fresh perspective.
The original task was to create a simple quote card, but I wanted to make it
more dynamic and engaging so I created a motion graphic video
that would bring the quote to life and make it more memorable for the audience.
I used my expertise in video editing to repurpose the original footage,
which focused on the theme of "if you don't fail, you won't learn."
While this is a valuable message, I saw an opportunity to take this concept
and repurpose it in a way that would highlight a new brand-aligned message.
This new message of building your capacity to make decisions emphasizes
the importance of self-reliance and self-empowerment.
I added cinematic music, a motion graphic tweet, and recognized the growing trend of
voice being a new frontier, and I wanted to leverage this opportunity to create
and add branded audio of John saying "Hustle. Hustle. Hustle."
in the beginning of the video as "hustle" is a common theme in his brand.